After a comment-triggered discount DM is sent but the user does not click, how should the second message be written?

Your second message after a user doesn't click a discount link should be a short, gentle reminder that either creates friendly urgency or asks a helpful question to overcome their hesitation. The key to this follow-up is understanding the user’s journey: they were interested enough to comment on your post, but something stopped them from taking the final step. Your goal isn't to be pushy; it's to re-engage them thoughtfully and recover a potential sale without making them feel pressured. A well-timed, low-pressure nudge can make all the difference.

The Anatomy of an Effective Follow-Up DM

A great follow-up message is built on three core principles: timing, tone, and a clear call-to-action. You aren’t just resending the same message; you’re adding a new piece of information or a new prompt to encourage a click. Here are a few proven formulas for writing your second message:

1. The Gentle Urgency Reminder: This is the most common approach. By reminding them the offer is limited, you encourage them to act now rather than later. Keep the tone light and helpful.

   • Example: "Hey {first_name}! Just a friendly heads-up that your 15% off code expires in 24 hours. Didn't want you to miss out! ✨"

2. The Helpful Question: Sometimes, a user hesitates because they have an unanswered question about sizing, shipping, or how the product works. Opening the door for a conversation can resolve their issue and lead to a sale.

   • Example: "Hi {first_name}, just following up on the discount code I sent over. Did you have any questions about the product I can help with? Happy to help!"

3. The Value Restatement: Briefly remind them of the benefit. Why did they want this in the first place? Connect the discount back to the value they'll receive.

   • Example: "Hey again! Just wanted to make sure you saw the link for 15% off the 'Ultimate Planner.' It's the perfect tool to get your schedule organized for the new quarter."

How to Automate Your Follow-Up Workflow

Manually tracking who has or hasn't clicked a link is nearly impossible at scale. This is where automation becomes essential for an efficient sales process. Using a tool like StarLovin, you can set this entire sequence up to run on its own. The Smart Follow-Up Messages feature is designed for this exact scenario. You can configure it to automatically send your second message only to people who received the first DM but did not click the link within a specific timeframe (e.g., 24 or 48 hours). This ensures your follow-up is perfectly timed and only goes to the people who need that extra nudge, saving you time while recovering interested leads. By combining a thoughtful message with smart automation from StarLovin, you can build a powerful system that turns interested followers into loyal customers.