After a follower moves from comments to DMs, what should the line before the product link explain?

The line before your product link should confirm what the follower asked for and clearly state what the link does, building trust right before the click. Moving a conversation from a public comment to a private DM is a critical step in converting a follower into a customer. That moment just before you deliver the link is your final chance to make a good impression and ensure they tap through. The key is to provide context and reassurance, turning a simple automated message into a helpful, personal interaction.

Confirm Their Request

Remember, your follower just left a comment like “Link!” or “Sweater details?” and was instantly sent to their DMs. The first thing your message should do is bridge that gap. Acknowledge their interest directly to confirm they are in the right place for the right reason. Instead of just dropping a link, start with something that provides context:

• “Thanks for your comment! Here is the link to the sweater from my latest Reel.”
• “Hey! You asked about the lamp in my post—you can find it right here:” This simple confirmation reduces confusion and shows that your automation is intelligent and responsive to their specific request.

Create a Clear and Simple Call-to-Action

Once you’ve confirmed the context, the next step is to present the link with a clear call-to-action (CTA). Avoid sending a raw, unformatted URL on its own. Instead, frame it with an inviting, action-oriented phrase. This is where you guide the user on what to do next. When you build your automated flows in StarLovin, you can customize this message precisely. A great formula looks like this:

1. Acknowledge and Confirm: Start with a friendly opener that references their comment. “So glad you love it! Here’s the info you asked for.”

2. State the Link’s Purpose: Using StarLovin’s Comment-to-DM and Link Delivery feature, you can add a line that says, “You can tap below to shop the full look.” This sets a clear expectation.

3. Add a Personal Touch: A simple closing like, “Hope this helps!” or “Let me know if you have any other questions!” makes the interaction feel more human and less robotic. By focusing on clarity and context, you create a seamless experience that encourages followers to click your product links and builds a stronger connection with your audience.