After changing the Instagram admin, which authorizations should be checked for automated DM campaigns?

When an Instagram admin changes, your DM automation can break. Learn the three essential authorizations to check in Meta Business Suite to fix your campaigns.

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After changing an Instagram admin, you must check that the new admin has full control over the connected Facebook Page, confirm the Instagram account connection in Meta Business Suite, and re-authorize your automation tool's app permissions. When you switch the person managing your Instagram account, your automated DM campaigns can suddenly stop working. This usually happens because the original admin was the one who granted permissions to your automation software. When their role changes or they are removed, those permissions can be lost. To get your campaigns running again, you need to perform a quick three-point check to restore the connection.

  1. Verify Facebook Page Roles The most common point of failure is incorrect permissions on the Facebook Page linked to your Instagram account. Instagram automation tools require access through the linked Page, and the new admin must have the highest level of control.

    • Go to your Facebook Page settings.

    • Navigate to “Page Access” or “Page Roles.”

    • Find the new admin and ensure they have “Full Control” (not just “Task Access”). This single step solves the majority of issues after an admin change. Without full control, the new admin cannot manage the business integrations needed for automation.

  2. Confirm the Instagram Connection in Meta Business Suite Next, you need to ensure Meta handles the connection between your Instagram account and the Facebook Page under the new admin's authority. A broken link here will prevent any third-party tool from accessing your account.

    • Go to Meta Business Suite.

    • Navigate to Settings > Business Assets.

    • Click on your Instagram account and check that it is correctly connected to the appropriate Facebook Page and that the new admin is listed as having access. If you see any errors or warnings here, follow the prompts to reconnect the account.

  3. Re-authorize Your Automation Tool Finally, you must re-establish the connection from your automation tool itself. This forces Meta to grant a new permission token based on the new admin's credentials. For a tool like StarLovin, this process is straightforward. Because it relies on Meta API-Based Account Safety, it uses official permissions that must be explicitly granted by a current admin. To do this, log into your StarLovin dashboard, go to your account settings, and choose the option to reconnect or re-authorize your Instagram account. This will prompt a Meta pop-up where you must approve all requested permissions again. Once you’ve reconnected your account in StarLovin, your automated DM campaigns should resume immediately.

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