After expired account authorization is reconnected, should active comment-to-DM campaigns be reviewed?

Yes, you should always review your active comment-to-DM campaigns after reconnecting an expired account authorization to address any comments missed during the downtime and confirm the automation is running again. When your account authorization expires, the connection between your automation tool and your Instagram account is temporarily severed. Reconnecting it restores the link, but it doesn’t retroactively process the comments that were posted while the connection was down. The unique challenge here is managing that gap in service to ensure your audience doesn't have a broken experience. Here is a simple, 3-step review process to follow after you've reconnected your account.

1. Confirm Your Campaigns are Active First, go directly to your automation dashboard. While most systems try to re-enable campaigns automatically upon reconnection, it’s not always guaranteed. You need to manually verify that your key campaigns are toggled to the “active” or “on” position. For example, inside StarLovin, you would navigate to your Comment-to-DM and Link Delivery campaigns to see their status. If a campaign is inactive, simply switch it back on. This ensures that all new comments will trigger your automation correctly.

2. Manually Address Missed Comments This is the most critical step for maintaining trust with your audience. Your automation did not reply to anyone who commented with your trigger keyword while the account was disconnected. You need to go through your recent posts and Reels and find those comments. For each missed comment, you have two options:

   • Reply publicly: Leave a comment like, “So sorry for the delay! Just sent the link to your DMs.”

   • Send the DM manually: Send the promised link or message directly to the user. Taking the time to do this shows your followers that you’re attentive and prevents them from thinking your offer was a dud.

3. Run a Live Test Once you’ve confirmed your campaigns are active and handled the backlog, the final step is to make sure everything is working perfectly. The easiest way to do this is to use a different Instagram account (or ask a friend) to comment the trigger keyword on one of your live posts. If the automated DM arrives instantly as expected, you can be confident that the reconnection was successful and your campaigns are fully operational. This simple test provides peace of mind and confirms your system is ready to capture leads and engage with your audience again.