After followers follow to sign up for an event, how can DMs maintain the relationship after the event?

You can maintain relationships after an event by sending a series of strategic, value-driven DMs that thank new followers for attending and smoothly transition them into your long-term community. The key to effective post-event engagement is recognizing that these followers joined for a specific reason—your event. Your follow-up communication should acknowledge this shared experience instead of treating them like any other new follower. The goal is to build on the momentum and trust you established during the event and show them why they should stick around. Here’s how to use DMs to nurture that new relationship after the event ends.

1. Send an Immediate Thank You and Feedback Request Within 24 hours of the event, send an automated DM to everyone who signed up. Thank them for their time and participation. More importantly, ask a simple, engaging question like, "What was your single biggest takeaway from the session?" This does two things: it makes your new followers feel valued and their feedback provides you with valuable insights for future events.

2. Deliver Exclusive Post-Event Resources A few days later, provide more value by sending a link to a resource they can only get because they attended. This could be a link to the event recording, a PDF of the slides, a special discount, or a bonus guide that expands on a topic you covered. This reinforces the idea that being part of your community comes with exclusive perks. Using an automation tool like StarLovin ensures every attendee receives their link without you having to send hundreds of DMs manually.

3. Bridge the Event Topic to Your Core Content Now it's time to guide them from the specific event topic to your broader content pillars. Send a message that connects the dots. For example: "I loved seeing your interest in [Event Topic]! If you enjoyed that, you might also like the Reel I just posted about [Related Core Topic]." This serves as a gentle nudge, encouraging them to engage with your regular posts and see the full scope of value you offer. To make this process seamless, you can use a tool to schedule these messages in advance. With StarLovin, you can set up Smart Follow-Up Messages to automatically send these nurturing DMs on a timed delay, ensuring your new followers stay warm and engaged long after the event is over.