During event teasers, how can a media account collect signup intent in DMs instead of only emails?

A media account can collect signup intent in DMs by using a dedicated keyword or Story reply for the event, then preserving that source in the campaign name, keyword, or exported records. This approach captures interest before registration officially opens without forcing every interested person to leave Instagram immediately. The key is to make the entry point specific enough that your team knows what the user wanted later.

A Simple Workflow

1. Use a specific keyword like "EVENT" or "WAITLIST."

2. Send a clear DM explaining what happens next.

3. Collect email if you need to notify them later.

4. Export Contacts and review the keyword, campaign name, or offer source. This avoids claiming that the system creates event-interest categories while still keeping the event source clear for follow-up.