How can emails collected through comment-to-DM be reviewed as reader leads or purchase leads?

Emails collected through comment-to-DM can be understood as reader leads or purchase leads by looking at the keyword, offer, or download path that brought the person into the DM conversation. The safest setup is to use clear entry points from the start. A follower who comments "GUIDE" for an educational download is showing a different kind of intent from someone who comments "PRICE" or "SHOP" on a product post.

Use Different Entry Points

Create separate keywords or offers for different intents:

• Reader lead: "GUIDE," "REPORT," or "CHECKLIST"

• Purchase lead: "PRICE," "SHOP," "QUOTE," or "DEMO"

Review After Export

After exporting Contacts, review the keyword, offer, or campaign source associated with each lead. This gives your email or sales team useful context while keeping the lead judgment in your team's own review process.