If a follower already follows the account but comments a keyword to claim a resource, should the DM still mention following?
For existing followers, keep the DM direct and skip follow-again wording so the reply feels natural and respectful.
Keywords
No. If someone already follows the account, the DM should not make following sound like a required step again. Keep the message warm and direct: thank them, confirm what they requested, and send the link or next step. If you use a follow-gated flow, the copy should still avoid awkward wording for people who are already part of your audience.
Better Copy "Thanks for being here. Here's the checklist you asked for."
This keeps the experience natural without implying that Starlovin must create separate audience paths or make broad assumptions about the person.
If a follow gate brings many followers but low engagement, should the issue be resource fit or later content fit?
Next FAQIf a follower asks for a download without using the keyword, should they be guided to comment the keyword?