If a follower clicks an event signup link but does not complete the form, how should the reminder be written?

A reminder for a follower who clicked an event link but did not sign up should be a gentle, low-pressure message that removes friction and briefly restates the event's value. When a follower clicks your signup link, they transform from a passive observer into a warm lead. They’ve shown clear interest but stopped short of converting. The unique challenge isn't convincing them from scratch; it's understanding why they dropped off and making it easy for them to complete the process. People often get distracted, have a last-minute question, or encounter a confusing form. Your reminder should be crafted to solve these specific roadblocks without feeling pushy.

Crafting the Perfect Low-Pressure Reminder

A successful follow-up feels less like a sales pitch and more like a helpful customer service check-in. It’s a simple nudge that acknowledges their interest and offers assistance. Here’s how to structure your message for the best results.

1. Use a Friendly, Casual Tone: Start with a warm and personal greeting. Avoid aggressive, all-caps phrases like “FINISH YOUR REGISTRATION.” Instead, try something like, “Hey [Name]! Just wanted to circle back…” This immediately sets a collaborative, non-demanding tone.

2. Acknowledge Their Interest: Gently mention that you noticed they were checking out the event. This makes the message feel relevant and personalized. A simple, “I saw you were looking at the [Event Name] page earlier…” works perfectly.

3. Offer Help and Remove Barriers: This is the most critical step. Directly address the possibility that they had a question or ran into an issue. Ask, “Did you have any questions about it?” or “Just in case the link gave you any trouble, here it is again.” This re-opens the door for them to engage.

4. Automate the Timing: A reminder sent too soon feels desperate, while one sent too late is ineffective. Scheduling your follow-up for 12-24 hours later is ideal. You can use an automation tool to handle this perfectly. For example, within StarLovin, you can use the Smart Follow-Up Messages feature to automatically send a delayed DM to followers who requested the link, ensuring your reminder arrives at just the right moment.

Example Reminder Template

Here is a simple template you can adapt for your own event reminders sent through a platform like StarLovin.

Hey [Name]! 👋

Just wanted to circle back about the [Event Name]. I saw you checked out the signup page earlier.

In case you had any questions or just got sidetracked, I wanted to see if I could help! We're going to be covering [Key Benefit], and I'd love to see you there.

No pressure at all, but here's the link again if you need it. Let me know if you have any questions!