If a follower comments a keyword, receives a link, but does not open it, should the second DM resend the link or explain the resource value?

Your second DM should briefly re-explain the resource's value before resending the link, as this reminds followers why they were interested in the first place. When a follower comments a keyword on your post, they have clear, immediate intent. But life is full of distractions—a phone call, a new notification, or simply closing the app can cause your automated DM to get buried. The follow-up message is your chance to recover that interested lead, but the strategy matters.

Focus on Motivation, Not Just Repetition

Simply resending the exact same message or link can feel robotic and impersonal. It doesn't address the core reason they didn't click: their initial motivation faded or got interrupted. The goal of the second message isn't just to put the link in front of them again; it's to reignite the curiosity that made them comment. Instead of a cold, "Here is the link again," your follow-up should gently remind them of the benefit they're about to miss. You're not just sending a link to a guide; you're sending them the solution to a problem they have.

How to Structure the Perfect Follow-Up Message

A well-crafted follow-up DM acknowledges the context, restates the value, and makes it easy to take action. This approach feels helpful rather than pushy and significantly increases the chances of getting that click.

1. Start with a Gentle Nudge: Begin with a friendly, low-pressure opening. Phrases like, "Hey, just circling back on this..." or "In case this got lost in your inbox..." work well. This acknowledges that they might have simply missed the first message.

2. Reiterate the Value Proposition: This is the most important step. In one short sentence, remind them what they get by clicking the link. Connect it back to the pain point your resource solves.

   • Instead of: "Here is the guide you requested."

   • Try: "Just wanted to make sure you got the guide with my 5 secrets for planning a month of content in under an hour!"

3. Resend the Link Clearly: After reminding them why they wanted it, present the link again with a clear call to action. You can set this entire sequence up in StarLovin to run on autopilot. Using a tool with Smart Follow-Up Messages is key here. StarLovin can be set to automatically send this second message after a delay (e.g., 24 hours) but only to followers who have not clicked the tracked link from the first DM. This ensures you're only nudging those who need it, creating a smarter, more effective conversion funnel right inside your Instagram DMs.