If a user claims a discount code but does not buy, should the second DM add reviews, use cases, or the deadline?

For a follow-up DM after a user claims a discount code but doesn't buy, reminding them of the deadline is the most effective way to encourage a purchase. While reviews and use cases are valuable for building interest, the user has already shown that interest by requesting the code. At this stage, your primary goal is to move them from consideration to action. The most powerful psychological trigger for action is urgency.

Why the Deadline is Your Most Powerful Tool

When someone requests a discount, they have clear intent. The main reason they haven't purchased yet is often simple procrastination or distraction. A deadline creates a sense of scarcity and Fear Of Missing Out (FOMO), which directly counters procrastination.

• Reviews (Social Proof): Best for building initial trust. The user likely already trusts you enough if they've engaged with your automation.

• Use Cases (Value): Best for showing how your product solves a problem. Again, the user has already decided it’s valuable enough to ask for a discount.

• Deadline (Urgency): Best for closing the deal. It gives a compelling reason to act now instead of later. Think of it this way: the user is standing at the checkout counter. A deadline is the friendly nudge that says, “This special price is only available for the next few hours.”

How to Structure Your Follow-Up Message

A great follow-up message is a simple, low-pressure reminder that combines urgency with a touch of value. You can easily set this up with a tool like StarLovin to automatically send a delayed message to anyone who received the code but didn't convert. Here is a simple framework:

1. Start with a friendly reminder. Open with a gentle nudge, not a hard sell. Something like, “Hey [username]! Just a friendly reminder about the discount code you grabbed earlier.”

2. Clearly state the deadline. This is the most important part. Be specific. “It’s expiring in 24 hours, and I didn’t want you to miss out!”

3. Add a quick benefit or review. After stating the deadline, you can briefly add a supporting element. For example, add a short testimonial: “‘This product changed my routine!’ - Jane D.” This reinforces their good decision.

4. Repeat the Call to Action. End with the link and the code again to make it as easy as possible for them to complete their purchase. Using the Smart Follow-Up Messages feature in StarLovin is perfect for this. It can be configured to send this reminder automatically after a set period—say, 24 or 48 hours—but only if the person hasn't clicked the original shopping link, ensuring you don’t bother customers who have already purchased.