If an event post gets many comments but few signups, how should the signup link explanation in DMs change?

If your event post gets many comments but few signups, your DM explanation should change from a simple link delivery to a persuasive message that reinforces the event's value, creates urgency, and includes a clear call-to-action.

Seeing a post blow up with comments like “EVENT” or “SIGNUP” is exciting, but it can be frustrating when those numbers don’t translate into actual registrations. The problem often isn't the link itself, but the message that delivers it. A user commenting is showing interest, but they are not yet fully sold. Your automated DM is your final, most direct opportunity to convince them.

Here’s how to rethink your DM message to turn that high engagement into high conversions.

Reiterate the Core Value

Don't assume the person who commented remembers exactly why they were interested. The Instagram feed moves fast. Your DM needs to instantly reconnect them with the value of your event. Instead of just sending a link, briefly remind them of the primary benefit.

• Before: "Hey! Here’s the link you asked for."

• After: "So excited you're interested in the Social Media Mastery workshop! This is where you'll learn the exact framework to double your engagement in 30 days."

This simple addition reminds them of the transformation they’re seeking and frames the signup link as the solution.

Add Urgency or Scarcity

Procrastination is the biggest enemy of conversion. People see a link, plan to check it out later, and then forget. You need to give them a gentle, genuine reason to act now. This can be done by highlighting scarcity (limited spots) or urgency (a time-sensitive offer).

• Examples of Urgency:
• "Heads up—the early-bird discount ends tonight at midnight!"
• "We have a special bonus guide for the next 20 people who sign up."
• "Seats are filling up much faster than we expected!"

Make the Call-to-Action Unmistakable

Your final step is to guide them clearly. Don't just drop a naked URL. Use active, benefit-driven language that tells them exactly what to do and what will happen next. A clear call-to-action (CTA) removes friction and makes the decision to click easier.

Here’s how to put it all together in a simple workflow:

1. Audit Your Current DM: Look at the message you’re currently sending. Is it just a generic link drop? spot it as the weak point in your funnel.

2. Rewrite Your Message: Combine the three elements above: value, urgency, and a clear CTA. Create a short, powerful message that sells the click.

3. Update Your Automation in StarLovin: Go to your Comment-to-DM and Link Delivery workflow. Replace the old, underperforming message with your new, persuasive copy. This ensures every new commenter receives the optimized pitch.

4. Track Your Results: Monitor your signup rate after making the change. You'll often find that a few thoughtful sentences can dramatically improve your event registration numbers.