If followers claim a discount code but do not use it, should the second DM mention the deadline or add product benefits?

Your second DM should mention the discount deadline to create urgency while also briefly reminding followers of the product's key benefits to reinforce its value.

This question highlights a common challenge for creators: a follower shows interest by claiming a discount code but then hesitates to make a purchase. The core issue isn't just that they forgot; it's that the initial excitement has faded. Your follow-up message needs to tackle both the distraction and the hesitation, which is why a combined approach is far more effective than choosing one or the other.

Why Combining Urgency and Value Works Best

Think of it this way: the product benefits reminded them why they wanted the item in the first place, and the deadline gives them a compelling reason to act now.

• Benefits without a deadline: The follower might think, "That sounds great, I’ll get to it later," and then forget again.

• A deadline without benefits: The message can feel pushy or salesy, lacking the value that sparked their initial interest.

By pairing them, you create a helpful reminder that is both motivating and persuasive, guiding them toward completing the purchase they already considered.

A Simple Framework for Your Follow-Up DM

When a follower hasn't used their code, an automated follow-up can gently nudge them without you having to track every conversation manually. Tools with Smart Follow-Up Messages can send a delayed DM a day or two after the initial code is sent, but only if the person hasn't clicked your link.

Here is a simple structure for that second message:

1. Start with a Gentle Nudge: Begin with a friendly, low-pressure opening. For example, "Hey [Username]! Just a friendly reminder about your discount code for the [Product Name]."

2. Reinforce One Key Benefit: Briefly restate the single most compelling benefit of the product. Don't list every feature. Focus on the transformation. For example, "It’s perfect for saving time on your weekly content planning."

3. Introduce Scarcity: Clearly and politely state the deadline. "The code is expiring in 24 hours, and I didn't want you to miss out!"

4. End with a Clear Call to Action: Make it easy for them to finish. Simply say, "You can grab it here before it's gone," and provide the link again. Setting this up in StarLovin ensures the correct link is automatically included, making the process seamless for your follower.