If followers comment 'send it to me' instead of the exact keyword, how should the DM flow handle it?

To handle followers who comment with variations like 'send it to me' instead of your exact keyword, you should set up your DM automation to trigger from multiple, similar keywords and phrases.

It’s a common scenario: you ask followers to comment “GUIDE” to receive a freebie, but instead, you get a flood of comments like “guide please,” “send it,” or even just a hand-raising emoji. This doesn't mean your automation is broken; it just means your audience is human! People often type what feels natural rather than the exact word you requested. The key is to build a more flexible and forgiving automation that anticipates these variations.

How to Create a Flexible Keyword Automation

Instead of forcing your followers to be perfect, you can easily adjust your DM flow to accommodate different responses. This creates a smoother experience for them and ensures you don't miss out on valuable leads.

1. Brainstorm Common Variations Think about all the different ways someone might ask for your offer. If your keyword is “LINK,” people might also comment: “link please,” “send me the link,” “I want this,” “yes,” or simply “me.” Make a list of these potential phrases, including common misspellings.

2. Add Multiple Triggers to Your Automation Your automation tool should allow you to add more than one keyword trigger for a single automated message. In your StarLovin dashboard, for example, you can add your entire list of brainstormed phrases to the trigger list for a specific post. This ensures that whether someone comments “LINK” or “link please,” they receive the exact same DM.

3. Keep Your Call-to-Action Clear Even though you’re accounting for variations on the back end, you should still provide one clear, simple keyword in your post caption or Reel. For example, say, “Comment ‘LINK’ below and I’ll send it to your DMs!” This gives people clear direction, and your flexible setup will catch those who go slightly off-script.

4. Set Up a Helpful Public Reply After your automation sends the private message, it’s helpful to leave a public comment confirming the action. Using a tool like StarLovin, you can configure Public Comment Replies to automatically post a comment like, “Sent! Check your DMs,” on every comment that triggers the automation. This shows other followers that your system is working and encourages them to participate.