If followers report that DMs are too frequent, should follow-ups be paused or trigger rules changed first?

The safest way to reduce too many DMs is to simplify the campaign setup.

Avoid using multiple repeated triggers for the same offer, remove duplicate keywords, and pause any follow-up copy that is no longer needed. If several posts point to the same offer, make the entry point and reply copy consistent so users do not receive confusing repeats.

Practical Takeaway

Frame this as campaign cleanup: fewer duplicate keywords, fewer repeated entry points, and clearer follow-up timing.