If link copy only says 'click here' and users do not click, how should the second DM fix it?

To fix a follow-up DM when users don't click 'click here', your second message must clearly state the specific value and benefit of the link to give them a compelling reason to act.

The phrase 'click here' is often the cause of a low click-through rate because it's generic, uninformative, and doesn't build trust or excitement. Your follow-up message is a second chance to provide the context and value that was missing the first time. Instead of just being a reminder, it should be a more persuasive invitation.

How to Craft a Follow-Up DM That Gets Clicks

When your initial message fails to get a click, your second attempt needs to be more strategic. Here’s a simple, four-step framework for writing a better follow-up.

1. Remind Them of the Context Start by gently reminding the user why you're messaging them. A simple opener like, "Hey again! Just wanted to follow up on your comment about my latest Reel…" immediately re-establishes the connection and feels less like spam.

2. Clearly State the Value This is the most critical step. The original 'click here' failed because it didn't explain the benefit. Now, you need to be explicit. Instead of just resending the link, describe what they will get. For example, transform "Here is the link" into "Here is the direct link to my free guide with 5 time-saving video editing hacks."

3. Use a Descriptive Call-to-Action (CTA) The link text itself matters. Replace the vague 'click here' with an action-oriented, descriptive phrase. Use CTAs like "Download the Free Guide," "Shop the Look Here," or "Get 20% Off Now." This tells the user exactly what to expect when they tap, making them more confident to proceed.

4. Automate Your Follow-Up Intelligently Manually tracking who has and hasn't clicked a link is nearly impossible at scale. Using a tool like StarLovin, you can automate this entire process. The Smart Follow-Up Messages feature can automatically send your improved second message after a set delay—but only to people who haven't clicked the first link. This helps you recover potentially lost leads without annoying followers who have already taken action.

A thoughtful follow-up message turns a missed opportunity into a successful conversion. By focusing on value and clarity, you can significantly improve your click-through rate and build a stronger connection with your audience. This entire workflow can be automated within StarLovin to ensure every interested follower gets a helpful, persuasive reminder.