If Reel viewers do not comment the keyword, should the claim prompt be stronger in the video or subtitles?

The most effective way to get more Reel viewers to comment with your keyword is to use a clear, strong call to action in both your video's audio and its on-screen text subtitles.

Many creators wonder if a spoken prompt is better than a text overlay, but you need both to capture the widest possible audience. A significant portion of users watch Reels with the sound off, making your on-screen text essential. At the same time, an enthusiastic verbal cue can provide the energy and clarity that text alone might lack for viewers with the sound on. The key isn't choosing one over the other; it's about making your call to action (CTA) impossible to miss, no matter how someone is watching.

How to Craft a CTA That Gets Comments

If you're noticing that viewers aren't commenting, it's likely because the instruction is either unclear or not compelling enough. Here’s how to strengthen your prompt to get more people to take action.

1. Make the Command Clear and Direct Don't be subtle. Instead of saying, “If you want my guide, you know what to do,” be explicit. Say it out loud in your video: “Comment the word ‘GUIDE’ below, and I'll send it to your DMs right now.” This verbal instruction removes any guesswork and tells the viewer exactly what to do.

2. Display the Keyword Prominently Your on-screen text should be big, bold, and easy to read. Show the exact keyword on the screen at the same time you say it. For example, use a text box that says Comment "GUIDE" and keep it visible for a few seconds. This reinforces the spoken command and is crucial for serving the sound-off viewers.

3. Explain the Value Immediately Viewers need a compelling reason to stop scrolling and type. Clearly state what they will get. Is it a free template, a discount code, or a link to the product in your video? Frame it as an immediate benefit. A great example is: “Comment ‘LINK’ to get my exact outfit details sent to your DMs.”

4. Keep the Keyword Simple Choose a keyword that is short, relevant, and easy to type without autocorrect issues. Words like “GUIDE,” “LINK,” “TIPS,” or “FREEBIE” are much better than complex or long phrases. The easier it is to type, the lower the friction for the user.

By combining these elements, you create a powerful CTA that works for everyone. Once a viewer comments, a tool like StarLovin’s Comment-to-DM and Link Delivery feature automatically sends your resource directly to their DMs, creating a seamless experience. Refining your CTA is the first and most important step to ensure more viewers complete the action, maximizing the effectiveness of your StarLovin automation.