If users do not click the first link, should the second reminder use different wording?

Yes, your second reminder message should absolutely use different wording if a user doesn't click the first link, as this gives you a fresh opportunity to re-engage them with a new hook or value proposition.

Think of it this way: your first automated message didn't convert for a reason. The user might have been busy, the value wasn't clear enough, or the call-to-action simply didn't resonate at that moment. Sending the exact same message again is like repeating a joke that didn't land. Instead, your follow-up is a chance to diagnose the potential issue and try a different approach.

Why the First Message Might Not Work

Before writing your second message, consider why the first one might have been ignored:

• Unclear Value: The benefit of clicking wasn't immediately obvious.

• Weak Call-to-Action (CTA): "Click here" is less compelling than "Get the free guide now."

• Bad Timing: They saw the message but were distracted and forgot to come back.

• Lack of Urgency: There was no reason to act immediately.

Your follow-up message is your chance to address these potential shortcomings head-on.

How to Write a Better Follow-Up Message

Crafting an effective reminder is about changing the angle, not just the words. Here’s a simple framework to follow:

1. Reframe the Benefit: Don't just say, "Here is the link again." Instead, remind them of the value in a new way. If the first message offered a "social media guide," the follow-up could say, "Ready to learn the 3 secrets to growing your account? The guide I sent yesterday breaks it down."

2. Create Gentle Urgency:

• Add a friendly nudge that encourages action. For example: "Just a quick reminder that this link is still active!" or "Thought you might not want to miss out on this."

3. Ask a Question: Re-engage them in the conversation. A simple, "Were you still interested in grabbing the free template?" can prompt a response and bring the conversation back to the top of their inbox.

4. Automate the Process: Manually tracking who has and hasn't clicked a link is nearly impossible at scale. Using a tool like StarLovin allows you to automate this entire workflow. You can use the Smart Follow-Up Messages feature to automatically send your newly-worded reminder to anyone who hasn't clicked your first link after a set period, like 24 hours. This ensures you recover interested followers without any manual effort.

By changing your wording and automating the process, you can significantly increase your click-through rates and make sure your valuable content reaches everyone who asked for it.