When a user wants a free template but does not follow the account, how can the DM ask them to follow without sounding stiff?

Learn how to write a friendly automated DM that asks non-followers to follow you before sending a freebie. Turn a stiff requirement into a warm invitation.

Keywords

follow gate messageinstagram dm scriptask for a followgate content behind follow

To ask a user to follow you for a template without sounding stiff, frame the request as a friendly invitation to join your community rather than a strict transactional requirement.

The key to making this interaction feel warm and welcoming is to shift the focus from a rule they must follow to a benefit they will receive. Instead of a cold, robotic gate, you're presenting an opportunity to get more value. A well-worded automated message can turn a moment of friction into a positive first impression, encouraging them to follow because they want to, not just because they have to.

Here’s how to craft a friendly and effective follow request message for your freebies.

1. Acknowledge Their Interest First

Before asking for anything, start with a positive and appreciative tone. Acknowledge that they took the action to comment or reply for your template. This shows you see them as a person, not just a potential number.

Example: "Hey! So excited you're interested in the Ultimate Content Planner. I'd love to send it over to you!"

2. Explain the 'Why' Gently

Briefly explain that the freebie is an exclusive perk for your community members. This frames the follow as a ticket to an inner circle, making it feel more special. Avoid blunt language like "You must follow to get this."

Example: "This template is an exclusive gift I share with my community of followers, where I post more tips and resources just like it every week."

3. Make a Soft, Clear Ask

Now, make the request. Use gentle, low-pressure language. The goal is to make it feel like a small, easy step. This is where automation tools like StarLovin become invaluable, as they can handle the next step instantly.

Example: "If you aren't already, just give my profile a quick follow. Once you do, the system will unlock the template for you right here in our chat!"

4. Set an Instant Expectation

Tell them exactly what will happen the moment they follow. This removes any uncertainty. With StarLovin's Follow Gate for Links and Freebies feature, the platform automatically checks their follower status via Meta's official API and delivers the link instantly, creating a seamless and magical experience for your new follower.

Here’s how it looks all together:

Stiff Version: "ERROR: You must be a follower to get this link. Follow the account and comment again."

Friendly Version: "Hey! So excited you want the Ultimate Content Planner! ✨ This is an exclusive freebie I share with my community. Just tap the follow button on my profile, and I'll send the link over instantly. Can't wait for you to join us!"

Keep Reading