When monthly DM usage is close to the limit, which campaigns should be prioritized?

When your monthly DM usage is close to the limit, prioritize campaigns that directly generate revenue or capture leads over those focused on general engagement.

Running up against a usage limit can feel stressful, as the last thing you want is for your automation to shut off right when a potential customer is trying to connect. The key isn't to stop all campaigns, but to get strategic. By focusing your remaining automated messages on the interactions that have the biggest impact on your business goals, you ensure your most critical funnels stay active until your limit resets.

Here’s a simple framework for deciding which campaigns to keep running and which to temporarily pause.

1. Spot Your High-Value Campaigns

First, review your active automations and find the ones that produce a tangible business result. These are your non-negotiables and should always be the last ones you turn off. A high-value campaign is any automation that directly contributes to sales or audience growth.

Examples include:

• Lead Generation: Any campaign that collects contact information is a top priority. This includes automations designed for Lead Capture in Instagram DMs, where you collect emails in exchange for a free guide, waitlist spot, or discount code.

• Sales and Affiliate Revenue: Automations that deliver product or affiliate links when someone comments a keyword like “link” or “shop” should remain active. These conversations have high purchase intent and are crucial for monetization.

• Time-Sensitive Offers: Campaigns related to a flash sale, webinar registration, or product launch have a built-in deadline and should be prioritized to maximize urgency.

2. Pause Low-Priority, General Engagement Campaigns

Next, spot the campaigns that are “nice to have” but don’t directly drive sales or leads. These are the first ones you should pause to conserve your remaining DMs for higher-impact interactions.

These often include:

• Simple Acknowledgments: A basic “Thanks for your comment!” automation is friendly but doesn't serve a larger strategic purpose. Pausing it temporarily won’t hurt your bottom line.

• Broad Keyword Triggers: If you have automations triggered by very common, low-intent words (e.g., “love,” “awesome,” “great”), these can burn through your DM allowance quickly without generating meaningful results.

• Evergreen Content Delivery: If you have a campaign that delivers a resource that isn't time-sensitive, you can pause it for a few days until your limit resets.

3. Adjust Your Settings and Monitor

Once you’ve decided on your priorities, it’s time to take action.

Log into your StarLovin dashboard and navigate to your list of active campaigns. You can easily toggle off the lower-priority automations with a single click, saving your remaining DMs for the interactions that matter most. Keep an eye on your usage, and once your monthly cycle renews, you can just as easily reactivate everything. This proactive management ensures your StarLovin account is always working its hardest for you.