When one Reel recommends multiple products, how can you tell which product attracts followers most?

The best way to tell which product attracts the most followers in a single Reel is to assign a unique keyword to each item and use comment automation to track which keywords are used most often.

This method solves a common problem for creators: when you feature multiple items in a great piece of content, the standard “link in bio” approach fails because you can’t tell which specific product inspired someone to click. Your Reel’s overall engagement metrics, like likes and total comments, also won’t tell you whether the jacket or the shoes drove the most interest. You need a way to connect a specific comment to a specific product.

Use Keywords to Separate Interest

The most effective strategy is to build your call-to-action around distinct keywords. Instead of asking followers to “comment for the link,” guide them to comment with a specific word for each item you’re showcasing.

For example, if your Reel features a dress, a bag, and a pair of shoes, you could say:

• “Comment DRESS for a link to this outfit!”
• “Comment BAG to shop this look!”
• “Comment SHOES and I’ll send you the details!”

This simple change turns your comment section into a real-time poll of product interest.

Automate Link Delivery and Track Performance

Once you’ve chosen your keywords, you can use an automation tool to handle the rest. This is where you can see exactly which products are getting all the attention.

1. Set Up Your Automation: In a tool like StarLovin, create a comment-to-DM automation for your Reel. You’ll set up a separate trigger for each keyword (DRESS, BAG, SHOES).

2. Assign the Correct Links: For each keyword trigger, you’ll paste the corresponding product link into the automated DM that gets sent. StarLovin’s Product and Affiliate Link Delivery feature makes it easy to manage multiple links for a single post, ensuring followers get exactly what they asked for instantly.

3. Analyze the Results: After your Reel is live, you can see how many times each keyword automation was triggered. If “DRESS” was triggered 250 times and “SHOES” was only triggered 40 times, you have clear, actionable data showing the dress was over six times more popular with your audience.

This keyword-based approach not only provides a seamless shopping experience for your followers but also gives you invaluable insight. You learn precisely what resonates with your audience, helping you plan more effective content and secure more strategic brand partnerships in the future.