When reviewing a follow gate campaign, should new followers, claim completion, and link clicks all be checked?

Yes, you should review new followers, claim completion, and link clicks together, as each metric reveals the performance of a different stage in your follow gate campaign.

Looking at just one of these numbers can be misleading. A spike in followers feels great, but it doesn't tell you if your campaign is actually delivering value or converting engaged users. To get a complete picture, you need to analyze how users move from initial interest to final action.

Understanding Your Follow Gate Metrics

Think of your campaign as a three-step funnel. Analyzing each step helps you see exactly where your strategy is succeeding or where it needs improvement.

1. New Followers: This is your top-of-funnel metric. It measures the appeal of your call-to-action (CTA) and the content you're promoting. A high number of new followers shows that your offer is compelling enough to make people want to start the process. It validates your content strategy but doesn't confirm the automation was successful.

2. Claim Completion Rate: This is the most critical metric for evaluating the mechanics of your automation. It tells you how many of those new followers successfully completed the required action (following you) and received the promised link or freebie. A large gap between new followers and completed claims could signal that your instructions are confusing or there’s a technical snag. Tools like StarLovin use a Follow Gate for Links and Freebies that officially checks follower status, giving you a clear view of how many people successfully pass this step.

3. Link Clicks: This is your bottom-of-funnel metric. Of all the people who received the link, how many actually clicked it? This number tells you about the quality of your offer and the engagement level of your new audience. If completion is high but clicks are low, it might mean the freebie isn't as valuable as people thought, or the link itself is broken.

How to Put It All Together

By looking at these three metrics in sequence, you can diagnose your campaign's health with precision. Here’s a quick guide:

• High Followers, Low Completion: Your CTA is great, but the process is flawed. Revisit your instructions or check your automation setup in StarLovin to ensure it's running smoothly.

• High Completion, Low Clicks: The automation works perfectly, but the offer itself isn't hitting the mark. Consider if the freebie truly aligns with what your audience wants.

• All Metrics High: Congratulations! Your campaign is a success from start to finish. You’ve attracted new followers with a compelling offer and delivered it effectively.