When users comment 'link' but do not follow, should the DM explain the value before asking them to follow?

Yes, you should always explain the value of your offer in the first automated DM before asking a non-follower to follow you for the link.

This specific sequence—value first, ask second—is crucial because it addresses the user’s original intent and reduces the friction of your request. When someone comments “link” on your post, they are acting on an impulse for a specific outcome. Your automated message is your chance to reinforce that you can deliver on that promise, turning the follow from a demand into a simple, logical next step.

The Psychology of Value-First Requests

Think of the user’s journey. They saw your Reel, felt a need for your free guide or discount, and commented. By the time they check their DMs, that initial excitement might have faded. If your first message is simply, “Follow me to get the link,” it can feel transactional and demanding, causing many to abandon the process.

However, a message that leads with value reminds them what they stand to gain:

• It reaffirms their decision: “Your guide to 5-minute weeknight meals is ready!”

• It restates the benefit: “It will help you save time and cook healthier.”

• It frames the follow as a key: “To unlock it, just follow our account and I’ll send it right over.”

This approach transforms the interaction from a chore into a fair exchange, significantly increasing the chances they’ll complete the action.

How to Structure Your Follow Gate DM

A well-structured automated message can handle this entire interaction smoothly. With a tool like StarLovin, you can create a flow that differentiates between followers and non-followers, sending the right message to each.

For a non-follower who comments, here is an effective three-part structure for your first DM:

1. Confirm and Remind: Start by acknowledging their comment and restating the value proposition. For example: “Hey! Thanks for your comment. I’ve got the link to my Ultimate Content Planner ready for you.”

2. State the Condition Clearly: Politely introduce the requirement. This is where you can use the StarLovin Follow Gate feature, which automatically checks a user’s follower status. You could say: “To get access, you just need to be following this account.”

3. Provide a Clear Call to Action: Tell them exactly what to do next. “Tap the ‘Follow’ button on my profile, and the system will automatically send your link right here in our chat.”

Once they follow, the automation responds to the change and instantly delivers the final message with the link, creating a seamless and trustworthy experience. This small tweak in your messaging strategy helps you grow your community with engaged people who have already seen and value what you offer.