When users comment 'sign up' under an event post, should the DM send the signup link or confirm city and time first?

For event signups triggered by a comment, you should almost always confirm the event city and time in the DM before sending the final signup link. This two-step approach creates a clearer, more trustworthy experience for your followers and ensures they are signing up for the correct event, reducing confusion and drop-off rates.

Why Confirming Event Details First is Smarter

The unique challenge with event promotion on Instagram is that a post can be seen days or even weeks after it was published. If you run multiple events or have ongoing promotions, sending a direct signup link without context can easily cause confusion. A follower might comment on an old post thinking it's for your latest event, leading them to the wrong registration page and causing frustration.

By sending a confirmation message first—such as, “Hey! Just confirming you want the signup link for our workshop in Austin on October 25th?”—you accomplish three key things:

1. You provide context: It reminds them exactly which event they are asking about.

2. You build trust: It shows that you’re organized and focused on providing accurate information.

3. You increase commitment: Asking them to tap a “Yes, that's the one!” button is a small action that makes them more likely to follow through and complete the full signup process.

How to Set Up the Ideal Event Signup Flow

Setting up an automated flow that prioritizes clarity over speed is straightforward. The goal is to use a comment keyword to trigger a DM that confirms the details before delivering the final link. This ensures every potential attendee is on the right track from the very first interaction.

Here is a simple and effective workflow:

1. Create Your Post: In your Instagram post or Reel, include a clear call-to-action like, “Comment ‘EVENT’ below, and we’ll DM you the private signup link!”

2. Set Up the Automation: In StarLovin, use the Comment-to-DM and Link Delivery feature to create an automation that listens for the keyword “EVENT”.

3. Craft the Confirmation DM: Your first automated message should not contain the link. Instead, write a confirmation message. For example: “So excited you want to join us! Is this for the Social Media Summit in Denver on Nov 12th? Tap below to confirm.”

4. Deliver the Link: Configure your StarLovin automation to send a second message with the final registration link only after the user clicks the confirmation button (e.g., “Yes, send link!”).

This simple sequence ensures every person who comments gets the right information, leading to higher quality signups and a more professional experience for your community.