When viewers keep asking for product links during a Live, how can the links be sent by DM afterward?

You can automatically send product links by DM after an Instagram Live by setting up an automation that triggers a message when viewers use a specific keyword in the comments.

Managing a flood of “Where did you get that?” questions during an Instagram Live is a great problem to have, but it’s impossible to answer everyone manually. The key is to create a system before you go live that captures every request and sends the link automatically. This strategy ensures no potential sale is missed and allows you to stay focused on your content.

Plan Your Live Stream Keyword

First, decide on a simple, clear keyword you'll ask viewers to comment with. This word will act as the trigger for your automation. Good examples include “LINK,” “SHOP,” or a unique word related to the product, like “DRESS” or “SKINCARE.”

Announce the keyword clearly at the beginning of your Live and repeat it periodically. For example, you could say, “If you want the link for this outfit, just comment the word OUTFIT, and I’ll send it to your DMs right after this!” This gives everyone a clear call to action.

Set Up the Automation Before You Go Live

Setting up the backend is simple and only takes a few minutes. By preparing this ahead of time, you can host your Live with confidence, knowing the link delivery is handled.

1. Connect Your Account: First, connect your Instagram Business or Creator account to an official Meta-approved automation tool. This ensures your account remains safe.

2. Create the Workflow in StarLovin: Inside your dashboard, start a new automation and choose “Live Comment” as the trigger that will start the process.

3. Enter Your Keyword: In the settings, specify the exact keyword you decided on earlier (e.g., “OUTFIT”). You can also add variations if you anticipate typos.

4. Write Your Automated Message: This is the DM that will be sent to everyone who comments with your keyword. You can use a tool like StarLovin’s Product and Affiliate Link Delivery to craft a perfect message that includes a direct shopping link or a button that says “Shop Now.”

What Happens During and After the Live

Once you’ve set this up, the process is completely hands-off. As viewers comment with your keyword during the broadcast, the system logs their requests. As soon as your Live ends, the automation kicks in and sends your pre-written DM to every single person who asked.

This workflow not only saves you hours of manual work but also provides an immediate, professional experience for your followers, helping you convert warm interest from your Live into actual traffic and sales.