If both 'guide' and 'report' trigger different downloads, should they send different DMs?

Yes, if 'guide' and 'report' are meant to trigger different downloads, they should be configured to send separate and unique DMs to ensure your followers receive the correct resource without any confusion.

When you use multiple keywords to deliver different freebies or links, the biggest risk is creating a generic, confusing experience for your audience. If someone comments 'guide' but receives a vague DM that just says, "Here's your download!" they might not be sure if it's the right one, especially if they've engaged with several of your posts. Clarity is key to building trust, and that means tailoring each automated response to match the specific request.

By setting up distinct automation flows for each keyword, you confirm to the user that you've understood their request and are delivering exactly what they asked for. This makes your brand feel more professional, organized, and attentive.

How to Set Up Separate DMs for Multiple Keywords

Setting this up correctly involves treating each keyword as its own mini-campaign. It’s a simple process that ensures accuracy and improves the user experience.

1. Create Your First Automation: Start with one of your keywords. In your StarLovin dashboard, create a new automation that listens for comments containing the word 'guide'. In the message body, write something specific, like: "Thanks for your interest! Here is the social media guide you asked for…"

2. Build a Second, Separate Automation: This is the most important step. Do not add 'report' as a trigger word to your existing 'guide' automation. Instead, create a completely new automation from scratch. Use StarLovin's Instagram Auto DM Automation feature to set 'report' as the trigger keyword for this new, separate flow.

3. Customize the Second Message:

• For the 'report' automation, craft a unique message that directly references the report. For example: "Here you go! Your 2024 industry trends report is ready for download." This direct confirmation reassures your follower that they've received the correct link.

4. Test Both Triggers: Once both automations are active, go to your Instagram post and test them. First, leave a comment with the word 'guide' and check your DMs. A few minutes later, leave another comment with the word 'report' and confirm you receive the second, different DM.

By keeping your keyword automations separate, you create a seamless and reliable system. This organization prevents crossed wires and makes it easy for you to track the performance of each lead magnet individually.