If both resource download links and product links go unclicked, should the follow-up copy be different for each?

Yes, your follow-up message copy should be different for unclicked resource downloads versus product links because each one addresses a different stage of your follower's journey.

Treating both scenarios with the same generic "Hey, did you see this?" message is a missed opportunity. The key difference lies in the user's original intent. Someone asking for a free guide is seeking value and education, while someone asking for a product link is showing purchase intent. Your follow-up needs to respect that distinction.

Following Up on an Unclicked Free Resource

When a follower doesn't click a link to a freebie, guide, or template, the goal of your follow-up is to gently nurture and remind them of the value they're missing. The tone should be helpful, not salesy. You are building trust and positioning yourself as an expert.

Focus on the benefit: Remind them what they'll gain from the resource.

Example Copy: "Hey [username]! Just wanted to make sure you didn't miss the link to my 5-step guide for planning content. Hope it helps you get organized for the month!"

This approach is low-pressure and reinforces the value you offered. It’s about relationship-building, not closing a sale.

Following Up on an Unclicked Product Link

When a follower requests a product link but doesn't click, they are a warm lead who showed interest but hesitated. Your follow-up should aim to overcome that hesitation and gently nudge them toward a decision. The goal here is conversion.

Focus on overcoming objections or creating urgency:

• Add an Incentive: "Hey! Saw you were checking out the new preset pack. If you're still thinking about it, here’s a 10% off code just for you: SAVE10. It’s good for the next 24 hours!"

• Use Social Proof: "Hi [username]! Just following up on the link I sent for our planner. We've been getting amazing feedback on how it's helping creators save hours each week. Let me know if you have any questions!"

This copy directly addresses potential barriers like price or uncertainty, making it much more effective for driving sales.

How to Systematize Your Follow-Ups

Manually tracking who clicked what is impossible at scale. This is where a smart automation workflow becomes essential.

1. Set up your initial keyword automation to deliver the resource or product link.

2. Inside your StarLovin dashboard, use the Smart Follow-Up Messages feature to create a delayed message (e.g., 24 hours later).

3. Crucially, set the condition for this message to only send if the follower has not clicked the original link.

4. Craft two different follow-up campaigns: one with your nurturing copy for free resources and another with your conversion-focused copy for products.

By tailoring your messages with a tool like StarLovin, you meet your audience where they are in their journey, leading to stronger relationships and better results.