If the comment section becomes only keywords with little discussion, how should the Link in DM campaign change?

If your comment section becomes only keywords, you should change your link in DM campaign to use more conversational prompts that encourage full sentences instead of single-word triggers.

When your call-to-action (CTA) is too direct, like “Comment ‘GUIDE’ to get my freebie,” it can lead to a comment section that looks spammy and lacks genuine discussion. While this successfully triggers your automation, it can hurt your post’s overall engagement quality. The key is to evolve your strategy to foster real conversation while still delivering your link automatically.

Move Beyond Single-Word Triggers

The simplest fix is to change your prompt. Instead of asking for one specific word, create a CTA that invites a more thoughtful response. This encourages your audience to leave comments that contribute to the community and provide you with valuable feedback.

Good examples include:

• Instead of: “Comment LINK for my new template.”

• Try: “What’s your biggest challenge with [topic]? Let me know below and I’ll send my new template to help!”

This shift turns a transactional keyword into the start of a conversation. You can still automate the delivery, but the public-facing interaction looks and feels more authentic.

Adjust Your Automation Settings

To make this work, you need to adjust how your keyword trigger is written. You don’t want to manually send a link to every single person who leaves a thoughtful comment. This is where a flexible tool is essential.

1. Broaden Your Keyword Triggers: In your StarLovin dashboard, edit your Comment-to-DM and Link Delivery automation. Instead of setting the trigger to an exact match for “GUIDE,” configure it to activate if a comment contains a keyword like “template,” “challenge,” or “send it.” This allows the system to catch natural language while still filtering for intent.

2. Engage Manually with High-Quality Comments: Automation handles the delivery, freeing you up to reply to the most interesting or insightful comments personally. This blend of automation and manual engagement shows your audience that you’re present and value their input beyond just a keyword.

Use a Mix of Triggers

Remember that post comments aren’t the only way to run an automation. To keep your comment section purely for discussion, you can move the CTA elsewhere. For example, you could mention in your Reel, “Want the link? Just reply to my latest Story with the word ‘SECRET’ and I’ll send it over.”

By using more conversational prompts and adjusting your StarLovin automation settings, you can maintain a healthy, discussion-filled comment section while still efficiently delivering links to your audience.