If the first reminder says 'click to claim', should the second use a more specific use case?

Yes, your second reminder message should use a more specific use case to re-engage followers who didn't act on the first, more generic “click to claim” prompt.

The first message is a simple nudge, but if someone ignores it, repeating the same request is unlikely to work. The goal of the second message is to overcome their initial hesitation by reminding them of the specific value they're missing out on. It’s your chance to connect your offer directly to a problem they want to solve or a goal they want to achieve.

Why Generic Follow-Ups Fail

A repeated “click to claim” feels robotic and can be easily ignored as just another notification. It doesn't add any new information or motivation. To earn that second chance at a click, you need to provide a fresh perspective that highlights what makes your offer irresistible. The key is to shift from a generic call-to-action (CTA) to a value-based one.

How to Craft a Specific Second Reminder

When writing your second prompt, focus on the transformation or solution your offer provides. Here’s a simple framework to follow:

1. Highlight a Tangible Outcome: Instead of just saying “claim your guide,” specify what the guide helps them do. For example, “Still want to learn the 3 secrets to doubling your Reel views? The link is waiting for you.” This focuses on the result.

2. Address a Pain Point: Connect your offer to a common struggle. If your freebie is a meal plan, your follow-up could be, “Tired of wondering what to cook for dinner every night? Your free 7-day meal plan is one click away.” This frames your offer as an immediate solution.

3. Create Gentle Urgency: You can add a time-sensitive element without being pushy. A message like, “Just a final reminder! The link to your 20% discount code expires tonight,” encourages immediate action. With a tool like StarLovin, you can schedule Smart Follow-Up Messages to go out automatically after a set delay, making this strategy effortless.

Putting It Into Practice: Before and After

Let’s compare a generic follow-up with a specific one.

• Generic Follow-Up: “Hey, just a reminder to click the link to claim your offer!”

• Specific Follow-Up: “Hey! Just wanted to make sure you didn't miss out on the template that helps you plan a month of content in under an hour. Here's the link again if you need it!”

The second example is far more compelling because it ties the “offer” to a clear, desirable benefit—saving time. When you set up automated DMs in StarLovin, think about what specific problem your freebie solves and use that powerful language in your follow-up. This small change in wording can significantly improve your click-through rates.