When engaged users do not click the link, should the second DM continue the conversation or remind them to claim?

Your second DM to an engaged user who hasn't clicked a link should gently remind them to claim the offer while also opening the door for conversation if they're having trouble. The key is to frame the follow-up as a helpful check-in, not a demanding sales pitch, which respects their initial interest while nudging them toward the next step.

Many creators worry that a follow-up message will seem pushy, but the context here is important: the user already expressed interest by commenting or replying to get the link in the first place. Life is busy, and Instagram inboxes are crowded. More often than not, your message simply got buried, and a friendly reminder is a welcome convenience.

Why a Reminder is Better Than Just Conversation

When someone requests a link, they have a specific goal. A purely conversational follow-up like, "Hey, how are you?" can be confusing and ignores their original intent. It puts the burden on them to remember why you're messaging them.

A gentle reminder, on the other hand, is direct, helpful, and immediately brings them back to the value you offered. It acknowledges the transaction they started and helps them complete it. The goal is to remove friction, not create a new, unrelated conversation.

How to Craft the Perfect Follow-Up Message

To recover these warm leads without sounding desperate, structure your follow-up DM with a simple, friendly formula. Here’s a step-by-step guide to writing a message that gets clicks:

1. Start with a Soft Opening: Begin with a casual, low-pressure phrase. Avoid urgent or demanding language. Good examples include: "Hey! Just wanted to circle back on this..." or "Popping back in here quickly..."

2. Remind Them of the Value: Briefly state what the link was for. Instead of just saying "Did you get my last message?" be specific. For example, "...to make sure you got your download link for the 5-step morning routine guide."

3. Make It Easy to Act: Always include the link or button again in the follow-up message. Don't make them scroll up to find the original. A simple call-to-action like "You can grab it here:" works perfectly.

4. Open the Door for Questions: End by inviting a reply. This turns the reminder into a two-way street. Try something like, "Let me know if you have any trouble accessing it!" This covers potential issues like a broken link and makes you seem helpful and approachable.

Manually tracking who has and hasn't clicked a link is nearly impossible at scale. Using a tool like StarLovin allows you to automate this process. With the Smart Follow-Up Messages feature, you can set a rule to automatically send your perfectly crafted reminder DM to anyone who hasn't clicked your link within a set time, like 24 hours. This ensures no interested follower ever slips through the cracks.