When users complain that auto replies are irrelevant, should the keyword or copy be changed first?

You should almost always change the keyword first, as an irrelevant auto-reply usually means the automation was triggered by the wrong person or for the wrong reason.

The most common reason users complain about irrelevant automated messages isn't the message itself, but the context in which they received it. Think of it this way: the keyword determines who gets the message, while the copy determines what they get. If the wrong audience is entering your automation, even the most perfect message will feel like spam.

Before you spend time rewriting your DM copy, follow this simple diagnostic process to find the real source of the problem.

1. Analyze the Mismatch

Start by reviewing the exact comments or DMs that triggered the unwanted auto-replies. Go into your StarLovin dashboard and look at the conversation history. Ask yourself: did the user’s message truly match the intent of your keyword, or was it a technical match without the right context?

For example, if your keyword is “guide” to send a free PDF, but a user commented, “You are such a great guide for new creators!”—that’s a mismatch. The keyword matched, but the intent was completely different.

2. Tighten Your Keyword Triggers

If you discover the trigger was too broad, the solution is to make your keyword more specific. Vague, single-word keywords are often the biggest culprits. Instead of using “link,” try a more intentional phrase like “send link” or “link please.”

Inside your Instagram Auto DM Automation setup in StarLovin, you can refine these triggers. Add variations that are less likely to be used in casual conversation. For instance, change “help” to “I need help” or “help me.” This simple change ensures that only people with a clear, direct request will trigger the automation, dramatically increasing its relevance.

3. Refine Your Copy Only When Necessary

If, after analyzing the triggers, you find that the right people are getting the message but are still confused or unhappy, then it’s time to edit your copy. Is the message clear? Does it immediately deliver on the promise made in your post or Story? Perhaps the tone is off, or the call-to-action is buried. At this stage, A/B testing small copy variations can help you find what resonates best with your audience.

By prioritizing your keywords, you fix the problem at its source, ensuring your automated messages are sent to an audience that actually wants them.