If a user does not click the first link and later comments the same keyword again, should the second DM use different copy?

Yes, you should use different copy if a user comments the same keyword again, as this is a valuable second chance to connect and convert their interest. When someone takes the time to comment on your post twice, they are sending a strong signal. However, simply sending the exact same automated message you sent the first time can feel robotic and is a missed opportunity to address why they didn't click the link initially.

The Problem with Repeating the Same DM

A repeat comment is a new data point. It tells you the user is still interested, but the first message wasn't compelling enough to earn a click. Sending it again ignores this context. It can feel impersonal, like talking to a broken record, and it does nothing to overcome whatever hesitation they had the first time. To improve your conversion rate, you need to change the approach, not just repeat it.

A Better Strategy: Proactive Follow-Ups

Instead of waiting for a user to hopefully comment a second time, a more effective strategy is to automatically follow up on your first message if they don't engage. This puts you in control of the conversation and shows you're attentive. You can do this by tracking whether your link was clicked and sending a gentle reminder to those who haven't. For creators, this workflow is simple to set up with an automation tool:

1. A user comments your keyword (e.g., "GUIDE") on a post or Reel.

2. An initial automated DM is sent with your tracked link.

3. If the user doesn't click the link within a set time, like 24 hours, StarLovin's Smart Follow-Up Messages feature can automatically send a second, different DM to gently re-engage them. This proactive approach solves the root problem without relying on the user to remember to comment again, increasing the chances you'll convert their interest into action.

What to Write in Your Second Message

Your follow-up message should be helpful, not pushy. The goal is to remind them of the value and make it easy to take the next step.

• Acknowledge the situation: Start with something light like, "Hey again! Just wanted to make sure this didn't get lost in your inbox."

• Reiterate the value: Briefly remind them what they'll get. For example, "This is the link to the 5-step checklist for planning your content."

• Ask a simple question: Encourage a response by asking, "Were you still interested in grabbing it?"

• Provide the link again: Make the call-to-action clear and easy. By using a tool like StarLovin to proactively follow up with a fresh message, you can recover potentially lost leads and provide a much better user experience than just waiting for them to comment again.