If a user does not complete the follow step, should the second reminder emphasize the resource value or ask them to follow again?

If a user does not complete the follow step, your second reminder message should primarily emphasize the value of the resource they are about to receive. This approach is more effective because it refocuses the user on their original intent—getting the valuable guide, link, or discount you offered. While the goal is to gain a follower, the user's motivation is to solve a problem or get a freebie. A simple, repeated demand to “follow me” can feel transactional and annoying, whereas reminding them of the benefit waiting for them is persuasive and helpful.

The Psychology of the Second Chance

A user might fail to follow for several reasons: they got distracted, they were hesitant, or the app glitched. The first reminder handles the simple distractions. The second reminder is your opportunity to overcome hesitation. By reminding them why they wanted the resource in the first place, you reignite their interest and make the small action of following feel worthwhile. Instead of a message like, “You still haven't followed,” try a value-focused approach:

• Remind them of the prize: “Hey! Just a friendly nudge that your exclusive guide to ‘Planning a Week of Content in 60 Minutes’ is ready for you.”

• Highlight the benefit: “Don’t miss out on the tips that will help you save hours each week. It’s just one click away!”

• Make the action feel small: “All you need to do is tap the follow button on our profile, and I’ll send the link over instantly.”

Setting Up a Value-Focused Follow-Up

Automating this process ensures no one slips through the cracks. When you set up a follow gate, you can also schedule a delayed follow-up for anyone who doesn’t complete the action. This gives them a gentle nudge without you having to track every request manually. Here’s a simple workflow you can implement:

1. Create your Instagram post or Reel offering a valuable resource (e.g., a template, guide, or discount code) in exchange for a comment and a follow.

2. In StarLovin, set up your initial Follow Gate automation. This will send the first message asking the user to follow your account to unlock the link.

3. Next, add one of StarLovin's Smart Follow-Up Messages to the sequence. Set a delay—for example, one hour—for it to send only to users who have not yet followed.

4. Craft your reminder message to focus on the value of the resource, as described above. The system will automatically check their follower status again before deciding whether to send the final link or this reminder. By framing the follow-up around the user's benefit rather than your need for a follower, you create a more positive interaction. This not only increases the chances of them following but also starts your relationship with a new audience member on a helpful, value-driven note.